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Should You Enter the Japanese Market?

Get a Clear Go / No-Go Decision in One Call

A Single Call to Decide If Japan Is the Right Move

Entering the Japanese market is not a marketing decision.
It is a business decision that affects your time, capital, and long-term strategy.

Many global companies fail in Japan not because of poor execution,
but because they move forward without a clear go / no-go decision.

The Japan Market Decision Session is a one-off executive session designed to answer one critical question:

Should you enter the Japanese market — or not?

In a 90-minute call, we assess your business from three perspectives that matter most in Japan:

  • Market & Marketing – Is there real demand, and does your positioning work in Japan?

  • Sales & Go-to-Market – Can your sales model, pricing, and channels realistically succeed?

  • Legal & Structural Risk – Are there regulatory, contractual, or compliance risks you must consider before entering?

This is not consulting, research, or implementation.
It is a decision-focused session to clearly define:

  • Go

  • No-Go

  • Or Go, under specific conditions

So you can move forward with confidence — or stop before making a costly mistake.

Ashley

Make a Clear Decision on Entering the Japanese Market

USD 500
Japan Market Pre-Check
Conversation-only | 45 minutes

This plan is for companies at a very early stage of consideration.

In a single 45-minute conversation, we review your business at a high level and assess whether Japan is worth further investigation.

We focus on:

  • Your business model and goals

  • Immediate market or structural mismatches

  • Key unknowns that would block success

Outcome:
A clear recommendation on whether Japan should remain on your strategic radar — or be ruled out early.

No documents, no follow-up — just a focused conversation to avoid unnecessary effort.

USD 1,500
Japan Market Decision
Conversation-only | 90 minutes

This is the standard plan for companies seriously evaluating Japan.

In a 90-minute decision-focused session, we examine the core factors that determine success or failure in the Japanese market:

  • Market demand and positioning

  • Sales model, pricing, and channels

  • Legal, contractual, and structural considerations

Outcome:
A clear Go / No-Go / Conditional Go decision based on your current assumptions.

This plan is ideal when you need to make — or justify — a strategic decision quickly.

No written deliverables are included; the value is in the clarity of the discussion.

USD 2,500
Executive Advisory Decision
Two 90-minute sessions + email follow-up

This plan is designed for founders and executives preparing to make a final decision on Japan.

We go beyond feasibility and focus on strategy, timing, and risk control.

What’s included:

  • Two 90-minute executive-level sessions

  • Deeper analysis of positioning, entry scenarios, and risks

  • Discussion of KPIs, stop-loss criteria, and exit timing

  • 30 days of follow-up questions via email

Outcome:
A confident executive-level Go / No-Go decision, supported by:

  • Clear strategic rationale

  • Defined success conditions

  • Practical boundaries for proceeding or stopping

This plan is suitable for board-level or founder-level decisions.

Executive Advisors

Waka Someno

Business Strategy Expert

Waka Someno

Ashley van Gool​

Japan Market Expert

Ashley

Makoto Takashiba

Retail Expert

takashibamakoto

Kei Ichiyanagi

Manufacturing Expert

ichiyanagi

Hayato Hotta

Sales Expert

Hotta

Yuki Yamashita

Marketing Expert

Yamashita

Tatsuya Kawahara

Legal & Compliance Expert

Tatsuya Kawahara
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